Our Services toward China

Inception offers three services to speed up your success in China :

  • Understand China
  • Develop in China
  • Communicate in China

Services Image Mobile

The political challenges

Sometimes neglected by companies, China’s political stakes and international relations often impact the success of your establishment and expansion.

  • The principles of a planned economy apply to all businesses
  • China has growth ambitions driven by two plans:  China 2025 and Belt & Road Initiative
  • The legislative context is constantly evolving

For a better understanding of these challenges, Inception offers support by a dedicated team. We offer individual and in-groups sessions.

Our Solutions

  • Half a day discovery session
  • One day awareness session
  • Two days training session

We organize learning expeditions from 4 to 8 days.

The Business Environment

The business environment remains steeped in Chinese culture.

  • Respect for tradition is still a driving force in a country at the forefront of innovation
  • Your interlocutors are multiple and part of complex networks
  • The role of the provinces is strong, and each imposes its own regulations

Inception facilitates your rapid integration, your understanding of the economic context of your industry and your mastery of business codes of conduct.

Our Solutions

  • A one-day preparation for the expatriation of your employees
  • A one-day deepening session of the ecosystem of your activity

The bicultural management

Increase your efficiency by building lasting working relationships with your Chinese collaborators and by mastering the cultural codes of team management.

Establishing trust, respecting the codes, understanding the decision-making process will ensure the success of your cooperation.

Our Solutions

  • Coaching and personalized support for leaders
  • One or two days seminars for an introduction to Chinese governance and to the appropriation of cultural values and behaviors at work

Strategic Foresight

Stay in pole position

In a hyper-competitive country, Inception collects and analyzes the information needed to better understand your competitors.

  • Your market is subject to the rapid pace of Chinese innovation
  • Your commercial environment is changing faster than in the West
  • Your Chinese competitors are faster and more responsive

Our Solutions

  • Economic surveillance
  • Market research and studies
  • Industry analysis
  • Benchmark

Brand Positioning

Impress your audience.

Inception helps define your brand positioning strategy for a lasting and impactful repercussion in the minds of your Chinese customers.

  • The values attributed to brands have been almost wholly sinicized
  • Consumers’ standards of living and their profiles are rapidly evolving
  • Markets are becoming increasingly fragmented

Our Solutions

  • Competitive studies
  • Social Network Analysis
  • Renown studies

Public Affairs and Regulatory Assistance

Inception makes it easier to connect with networks specific to your project and assists you with administrations and institutions – at a national and provincial level.

We monitor for you local regulations that are as diverse as they are essential.

Our Solutions

  • Facilitating relations with elected officials, administrators, institutions
  • Recommendations for lobbying action
  • Legislative surveillance

Institutional Communication

Develop and strengthen your reputation in a country-continent. Inception offers you its expertise to make media and influencers your allies, and advises you to respond to challenges specific to China.

  • In one of the world’s top entrepreneurial country, the image of the CEO determines the one of your company
  • The perception of your company affects brand image and products in a culture where national pride is paramount
  • Social, environmental and ethical issues can be decisive

Our Solutions

  • A balance of image and perception
  • Definition and operational implementation of your communication strategy
  • Media training of your spokespeople
  • Organization of your events
  • Deployment of your digital communication

Internal Communication

Reinforce the cohesion of your multicultural teams and the motivation of your employees.

  • Your employees are your best ambassadors in a culture of powerful influencers
  • Your strategy must be understood and shared by your employees with pluricultural references
  • A climate of internal confidence is an important barometer in China

Our Solutions

  • Deployment of your messages on your Intranet
  • Organization of your seminars
  • Organization of your Team Building

Crisis Communication

Anticipate risks in a country where the consumer is as powerful as some Western associations.

  • Brand image is at the mercy of 840 million Internet users
  • Brand loyalty rates remain low

Our Solutions

Inception guides you upstream and downstream:

  • Risk mapping
  • Awareness session of crisis communication
  • Media and institutional crisis exit assistance

The political challenges

Sometimes neglected by companies, China’s political stakes and international relations often impact the success of your establishment and expansion.

  • The principles of a planned economy apply to all businesses
  • China has growth ambitions driven by two plans:  China 2025 and Belt & Road Initiative
  • The legislative context is constantly evolving

For a better understanding of these challenges, Inception offers support by a dedicated team. We offer individual and in-groups sessions.

Our Solutions

  • Half a day discovery session
  • One day awareness session
  • Two days training session

We organize learning expeditions from 4 to 8 days.

The Business Environment

The business environment remains steeped in Chinese culture.

  • Respect for tradition is still a driving force in a country at the forefront of innovation
  • Your interlocutors are multiple and part of complex networks
  • The role of the provinces is strong, and each imposes its own regulations

Inception facilitates your rapid integration, your understanding of the economic context of your industry and your mastery of business codes of conduct.

Our Solutions

  • A one-day preparation for the expatriation of your employees
  • A one-day deepening session of the ecosystem of your activity

The bicultural management

Increase your efficiency by building lasting working relationships with your Chinese collaborators and by mastering the cultural codes of team management.

Establishing trust, respecting the codes, understanding the decision-making process will ensure the success of your cooperation.

Our Solutions

  • Coaching and personalized support for leaders
  • One or two days seminars for an introduction to Chinese governance and to the appropriation of cultural values and behaviors at work

Strategic Foresight

Stay in pole position

In a hyper-competitive country, Inception collects and analyzes the information needed to better understand your competitors.

  • Your market is subject to the rapid pace of Chinese innovation
  • Your commercial environment is changing faster than in the West
  • Your Chinese competitors are faster and more responsive

Our Solutions

  • Economic surveillance
  • Market research and studies
  • Industry analysis
  • Benchmark

Brand Positioning

Impress your audience.

Inception helps define your brand positioning strategy for a lasting and impactful repercussion in the minds of your Chinese customers.

  • The values attributed to brands have been almost wholly sinicized
  • Consumers’ standards of living and their profiles are rapidly evolving
  • Markets are becoming increasingly fragmented

Our Solutions

  • Competitive studies
  • Social Network Analysis
  • Renown studies

Public Affairs and Regulatory Assistance

Inception makes it easier to connect with networks specific to your project and assists you with administrations and institutions – at a national and provincial level.

We monitor for you local regulations that are as diverse as they are essential.

Our Solutions

  • Facilitating relations with elected officials, administrators, institutions
  • Recommendations for lobbying action
  • Legislative surveillance

Institutional Communication

Develop and strengthen your reputation in a country-continent. Inception offers you its expertise to make media and influencers your allies, and advises you to respond to challenges specific to China.

  • In one of the world’s top entrepreneurial country, the image of the CEO determines the one of your company
  • The perception of your company affects brand image and products in a culture where national pride is paramount
  • Social, environmental and ethical issues can be decisive

Our Solutions

  • A balance of image and perception
  • Definition and operational implementation of your communication strategy
  • Media training of your spokespeople
  • Organization of your events
  • Deployment of your digital communication

Internal Communication

Reinforce the cohesion of your multicultural teams and the motivation of your employees.

  • Your employees are your best ambassadors in a culture of powerful influencers
  • Your strategy must be understood and shared by your employees with pluricultural references
  • A climate of internal confidence is an important barometer in China

Our Solutions

  • Deployment of your messages on your Intranet
  • Organization of your seminars
  • Organization of your Team Building

Crisis Communication

Anticipate risks in a country where the consumer is as powerful as some Western associations.

  • Brand image is at the mercy of 840 million Internet users
  • Brand loyalty rates remain low

Our Solutions

Inception guides you upstream and downstream:

  • Risk mapping
  • Awareness session of crisis communication
  • Media and institutional crisis exit assistance
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